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Adventure & Activity Forum 2011

Failte Ireland - Guiding and supporting the development of a sustainable tourism sector in Irish Adventure and activity holidays...

New! Tourism Adventure and Activity Forum 2011
The third annual Get Out There, Tourism Adventure and Activity Forum is taking place on Thursday 3 and Friday 4 November 2011 in the Westport Hotel, Co Mayo.
The Minister of State with responsibility for Tourism and Sport, Mr Michael Ring TD, announced that the Annual Fáilte Ireland Adventure and Activity Forum would this year be held in Westport. The Minister made the announcement while on a visit to the local Fáilte Ireland Tourism Information Office on James St in Westport.
With a host of speakers presenting on a range of different topics from up-to-date consumer research and market insights to international best practice, as well as numerous discussion forums and networking opportunities, the Tourism Adventure and Activity Forum 2011 will provide tourism activity providers with the essential tools and information they need to ensure their business is on track for 2012.

In 2007, Fáilte Ireland launched an adventure holidays initiative in the areas of Bantry and Killarney. The aim of this ongoing project is to work with local tourism operators to realise the full potential of the area and make it famous for adventure holidays.
The guiding principle behind this initiative is that all participating tourism operators and their employees make it a priority to deliver an outstanding adventure holiday experience, and understand the importance of a positive attitude and an imaginative approach to exceeding expectations. This presents a great opportunity to develop the area, increase visitor numbers and grow revenue for all.
For the pilot project they recruited 70 tourism operators in the two hubs to become programme participants. Throughout 2007 and 2008, they conducted training for all participants; produced a brochure and developed a web presence; conducted an advertising campaign; and supported mystery shopper research.
The feedback to date has been encouraging and indeed a positive learning curve for all involved.
In 2009, they expanded to other areas in the south west and broader west namely in the areas of:
•Bantry
•Killarney
•Dingle
•Ballyhoura
•Clifden/Connemara
•Westport
•Achill
•Sligo
See also: www.discoverireland.ie/adventure

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